|
|
 |
 |
 |
 |
| |
09/02/2010 - NORGREN EXTENDS ITS USE OF HYBRIS INTO THE US MARKET |
| |
…Norgren Express catalogue and web stores benefit from consistent approach to product data in Europe and US from hybris...
London – 3 February 2010: hybris (www.hybris.com), a leading multi-channel commerce and communication software vendor, today announced that Norgren, a global provider of fluid and pneumatic motion technologies, has extended its use of the hybris Product Information Management solution into the US market.
Leveraging work already underway in Europe, the decision to extend the use of hybris into the US is the next step in Norgren’s long term strategy to replace legacy systems and disparate data sources with a common source of data, creating a single repository for all product data across the globe. Norgren has already created a central spine of product data for the Norgren Express range of fast moving products in Europe which will be extended with localised data about US measurements, for example.
Karin Catton, CIO at Norgren said: “With such a large range of products available from our catalogue and web stores, the need to centralise the maintenance and management of complex data across all channels is imperative. Our initial decision to invest in hybris was based on its proven track record as a premium PIM platform with a broad range of functionality, ease of use and adaptability to support complex processes.”
Ciaran Crowley, Global Express Channel Manager, Norgren, added: “The extension of the hybris licence into the US will enable us to take a consistent approach to product data in the US as well as in Europe. It will enable us to simultaneously update product data on the Norgren Express catalogue and web stores, ensuring that our customers have the latest information and pricing to help with their purchasing decisions and requirements. We look forward to working with hybris in the long term.”
Carsten Thoma, COO hybris Group, said: “As a global business, Norgren has to be able to guarantee accuracy of product information to support international sales. The hybris PIM platform ensures that this business critical requirement can be met and that customers will have an efficient and productive experience when purchasing goods and services online.”
For further information please contact:
Norgren Limited
PO Box 22
Eastern Avenue
Lichfield
Staffordshire
WS13 6SB
Contact Name: Ian Jarrett
Tel: +44 (0)1543 265000
Fax: +44 (0)1543 265811
Email: advantage@norgren.com
Web: www.norgren.com |
|
|
| |
FactoryEquipment.com are not responsible for the content of submitted or externally produced articles and images.
Click
here to email FactoryEquipment.com about any errors or omissions contained within this article. |
| |
|
|
|
|
|
|
